Lynx Effect

Once again UNIT was delighted to be working with Crossroads Films. This time on two viral campaigns for Axe/Lynx deodorant. The Agency Razorfish UK Ltd commissioned the Director Russell Bates to create their films.

The Olympic themed films play on womens’ insatiable desire for men wearing Axe/Lynx. Both feature the same athlete, she is seen either shot putting or hurdling as she prepares to track down her man.

UNIT worked extensively on the beauty and comped shots of smashing glass windows, pole volting and hurled shot putts. The films present beautifully observed, funny scenerios by the comic eye of Russell Bates.


Agency: Razorfish
Production Company: Crossroads Films
Director: Russell Bates
UNIT Producer: Lisa Vaughan
Lead Flame Artists: Rob Ellis and Jon Berridge
Audio at UNIT: Nigel Mannington